The gig economy is new and exciting.

The perks of working for yourself without the constricts of traditional business ownership, like overhead and inventory, are making these new industries available to anyone and everyone.

Furthermore, the ability to market yourself through third-party websites, social media, and word-of-mouth are taking a lot of the guesswork out of marketing.

But not all of it.

If you want to build a sustainable, profitable business in the sharing economy, you still have to understand who your customer is, what she wants and needs, and how to best reach her.

Otherwise, your product or service may never reach them. Intrigued?

Check out this article for more on how to define your target customer, crafting the right messages, and choosing the best mediums.

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